Summary of the 28th China International Fisheries Expo (Qingdao)

The 28th China International Fisheries Expo and China International Aquaculture Exhibition successfully took place from October 29th to 31st, 2025 at the Qingdao Hongdao International Conference & Exhibition Center. As a cornerstone event for the global seafood industry since 1996, the expo has solidified its status as a key trade platform and a barometer for industry trends in Asia, alongside major global events in Barcelona and Boston.

1. Exhibition Scale and Global Participation

The 2025 expo was notably large-scale and international, underscoring its significance in the global seafood trade.

• Scale: It covered an exhibition area of 115,000 square meters.
• Exhibitors: The event hosted over 1,560 enterprises from more than 50 countries and regions, including major players like the USA, EU, Russia, Norway, and Ecuador. The international exhibitor ratio exceeded 40%.
• Attendees: It attracted professional visitors from more than 110 countries and regions, with one source noting 42,029 professional buyers from 136 countries.

2. Key Exhibiting Countries and Product Highlights

The expo featured prominent national pavilions and highlighted specific products that are crucial in the global market.

• Norway: A major focus was on Norwegian salmon and Arctic cold-water shrimp. Norway’s salmon exports to China saw a dramatic increase in 2025, with volume up 122% year-on-year in the first seven months. Norway also significantly increased its market share for Arctic cold-water shrimp in China to 27%.
• Canada: The Canadian pavilion was a central hub for wild-caught seafood, featuring products like Arctic cold-water shrimp, lobster, and Arctic surf clam.
• Russia & Ecuador: The B7 hall was dominated by the Russian pavilion, show casing snow crab and king crab, and the Ecuadorian pavilion, which is vital for Pacific white leg shrimp.
• Vietnam: Vietnam participated with a national pavilion of 15 companies, emphasizing its role as a source for sustainable seafood, with a notable focus on the Chinese market.

3. Industry Trends and Innovations

This year’s expo highlighted several key trends shaping the future of the fisheries sector.

• Smart Fisheries: A significant trend was the integration of technology, particularly Artificial Intelligence (AI), in offshore fishing operations for species like squid and tuna. This shift is transforming traditional practices into data-driven intelligent systems.
• Block chain for Traceability Many exhibitors demonstrated the use of block chain technology to provide end-to-end traceability from catch to consumer, enhancing food safety and building consumer trust.
• Eco-friendly Aquaculture Innovative models like the “land-sea relay” recirculating aquaculture system were show cased, combining land-based hatcheries with deep-sea cage farming to minimize coastal pollution.

4. Market Insights and Deals

The event served as a pulse check for the global seafood market, revealing significant growth areas and major transactions.

• Chinese Market Growth: China has become the third-largest export market for Norwegian seafood. It is also on track to become the fifth-largest global consumer market for salmon.

5. New Products and Consumption Trends

The expo also reflected evolving consumer habits and new product developments in the seafood industry.

• Value-Added Products: Chinese companies displayed a growing range of value-added and ready-to-eat products, such as seasoned fish and frozen prepared foods, catering to the demand for convenience.

The 28th China International Fisheries Expo successfully demonstrated its role as a vital platform for global trade, innovation, and cooperation, painting a vibrant picture of a dynamic and evolving global seafood industry.

Our machines such as fresh meat slicer for salmon, fish forming machine /battering machine/breading machine/frying machine, Drum breading machine for shrimp are very popular on show.

We are excited to build upon the momentum generated at this year’s show. Our team is already following up on the leads and connections made, and we look forward to capitalizing on these new opportunities.

We invite those who missed us at the show to visit our website or contact us by We chat or WhatsApp: +86 15610166818 to learn more about our solutions.